#NYC1u Digital Media Training: Twitter 101

What is Twitter, Why you should use it, and How to best use it

If you read tweets and can't differentiate between @this and #this,

If you're in a campaign and want your messaging to go beyond just a press release,

If you want your organization to use Twitter but want a little help convincing your peers to get on board,

If you have no idea what Twitter is,

 ...then this training is for you!

We'll go over what Twitter is, why it's useful for the labor movement, how to use it, and how Twitter can go wrong. We'll also analyze some resolved labor campaigns that successfully used Twitter and help you figure out how to best use this social media tool.

Emily Tao & Molly Katchpole from IATSE will lead the training.

Emily Tao is the first communications director at the IATSE and oversees all communications initiatives.

Since joining the IATSE in 2011, Emily founded and maintains the IATSE’s social media presence, including its Facebook and Twitter, and headed the redesign of the IATSE website in 2012. In early 2014, the Communciations Department released the IATSE Social Media and Netiquette Guide as a primer using social media professionally in a labor union setting. Much of this guide is based off of trainings and presentations that Emily conducted.

Molly Katchpole is the Outreach Coordinator for the IATSE’s Communications Department.

Since October 2013, Molly has provided support for the department’s communications projects and ongoing efforts. Most recently, Molly helped run the Save the Met Opera campaign by coordinating its online presence. Earlier in the year, Molly worked on developing and publishing the union’s first Social Media and Netiquette Guide. Prior to working for the IATSE, Molly did campaign organizing with the Progressive Change Campaign Committee and Rebuild the Dream, and was a social media producer for the Flaming Sword of Justice podcast, now known as The Good Fight. Follow her on Twitter @mollykatch.