#NYC1u: Not an Afterthought: Strategic Communications in Labor

“So when should we bring communications in on this?” If the answer is anything but “from the beginning planning stages,” your organization or movement is missing a key element strategic planning. Is comms more than a press release, a Facebook post, or a few press calls? What crucial insights can communicators share when we plan campaigns and actions?

Join Renata Pumarol from NY Communities for Change and David Unger from the Murphy Institute/CUNY, in a conversation about why and how we move communications up front in strategic campaign planning.

Renata Pumarol (@RenataPumarol) is the Communications & Social Media Director at New York Communities for Change. She works on affordable housing, education justice, and worker justice campaigns.

Renata holds a degree in Communications from Baruch College and a M.S. in Citizenship & Human Rights from the University of Barcelona.

Renata grew up in Santo Domingo, Dominican Republic and has survived 12 years in New York.  

Renata loves traveling to Latin America and is obsessed with Chilean pop.  

David Unger (@dulabr) spent fifteen years organizing largely immigrant workers in the industrial laundry, airport, hotel, construction, residential and security industries with a number of labor unions.  

He now coordinates the Labor Certificate programs at the Murphy Institute/CUNY and teaches labor studies and organizing classes for Empire State College, the AFL-CIO's Organizing Institute and unions around New York.

David has a degree in Industrial and Labor Relations from Cornell University.  He was born in New York, grew up in New Jersey, and has lived all over the country before returning home 5 years ago.

This session is made possible by AFL-CIO; New York Paid Leave Coalition; Organizing 2.0; New York State AFL-CIO; New York City Central Labor Council, AFL-CIO; Consortium for Worker Education