‘Boycott Starbucks’ Coffee Truck Tour Launches in New York City As Union Baristas Escalate Fight for Fair Contract Nationwide

As the union barista-led nationwide boycott of Starbucks grows ahead of Starbucks’ busy holiday season, union baristas are escalating their calls for a fair contract and hitting the road with a coast-to-coast coffee truck tour to bring the movement directly to four major cities.

Union baristas were joined yesterday by officials including Deputy Mayor for Economic Justice Julie Su, community leaders, labor leaders and other special guests across New York City, ramping up the pressure on Starbucks to stop union busting and finalize a fair contract with the more than 12,000 union baristas fueling its profits.

Ahead of Red Cup Day, one of Starbucks’ busiest promotional days of the year, the ‘Boycott Starbucks’ coffee truck kicked off here in New York and will soon make its way to Atlanta, Chicago, and Los Angeles to build support for the boycott and send a clear message to Starbucks. At City Hall and the Empire State Building — where Starbucks has a regional headquarters — baristas served hot coffee, cold brew and a Solidarity Spice latte, an original drink designed for the tour.

The coffee truck tour comes as Starbucks Workers United baristas’ boycott gains steam across the nation, with dozens of elected officials, labor unions, progressive organizations and Starbucks customers pledging every week to stop buying Starbucks until the company finalizes a fair union contract with its baristas and ends its historic union-busting. Click here for video and follow the Starbucks Workers on Instagram for more content and updates!